Friday, 29 August 2008

ASUS Ups Investments in India with 2nd Royal Club

ASUS, this week, unveiled a new ASUS Royal Club in India, the second of such service outlets catering especially for component products like motherboard, optical drives and graphics cards.

Akin to the first service outlet which is based in Bangalore, the new Royal Club will also host basic training sessions on ASUS’ technology to customers who register themselves at the service center.

“In today’s technological world it is important to know your gadgets. We believe that there is a large customer base in India who is very passionate about their gadgets or would like to know about it. At ASUS Royal Club, we help our customers connect with their gadgets,” said Albert Tung, Managing Director, ASUS India.

“We are opening our own service centers to understand the customer’s problems and give better solutions. In the second stage of our initiative to enhance our service support we also plan to provide service to our up country customers.”

According to ASUS, this initiative is a part of the Rs. 20 crore investment the company has allotted to expand its service initiatives in India.

The company said it plans to set up 7 such ASUS Royal Clubs by this year, spread across approximately 1000 square meters in five Indian cities to provide quality service to its customers across the country.

By the end of this year, ASUS also plans to open one exclusive service center in Delhi, Kolkatta, Chennai and two each in Mumbai and Bangalore. The company will also be launching a second service center in Bangalore within its fourth quarter.

Customers who register themselves at the Royal Club within one month of its opening get an extended three months warranty on their ASUS products. The company also provides 2 years global warranty on all its notebooks and onsite service for its high end notebook the ASUS Lamborghini VX3. At these exclusive service centers, ASUS will provide free diagnosis for all notebooks.