Wednesday, 16 July 2008

Experian Announces New GM

Experian, the global information services company, announced the appointment of Joseph M. Paulsen as senior vice president and general manager of its Integrated Marketing Services (IMS) business.

Paulsen's responsibilities include leading the strategic direction of IMS by leveraging Experian's vast data resources which provide marketers with a better understanding of their best customers, the ability to find new prospects, forecast new locations and markets, and measure marketing value. 

Prior to joining Experian, Paulsen was the general manager of Fair Isaac's Marketing Services Business. He also served as director of operations for Consulting Services and was a member of FICO's executive committee. Previously Paulsen was a consulting partner at PriceWaterhouseCoopers.

Paulsen received his bachelor's of science degree in Industrial Engineering from Iowa State University and his master's of science in business administration from the University of Chicago.