Yahoo recently revealed its plan of launching an ad-supported downloadable games service. More than 400 ad-supported games from top casual games publishers like Anarchy Big Fish Games and Sugar Games will be available to users before year-end, Yahoo said.
Technology providers Double Fusion and NeoEdge will sell and integrate pre-roll, mid-roll and post-roll video ads into the Yahoo Games catalogue. Double Fusion will lend its fusion.runtime technology and its ad salesforce to enable ad-supported Yahoo games. Yahoo will also use NeoEdge's NeoARM ad enabling technology along with the NeoAds advertising network and NeoEdge ad sales team to deliver advertising supported casual games.
At launch, ad-supported downloadable games on Yahoo Games will be available from publishers including Alawar Entertainment, Anarchy, Big Fish Games, eGames, Floodgate, Freeze Tag, FreshGames, Funkitron, Gogii Games, GameHouse, Gamemill Publishing, HipSoft, I-Play, iWin, Last Day of Work, Legacy Interactive, Ludia, MumboJumbo, pixelStorm, PlayFirst, Playrix Entertainment, PopCap, Reflexive Entertainment, Sandlot Games, Sugar Games, TellTale Games, TikGames, uclick, Worldwide Biggies and Zero G Games.
With this move towards establishing Yahoo Games as the most comprehensive distribution point for games online, the company hopes to better monetize its games offerings, provide advertisers access to its gamer demographic, and satisfy user demand for casual ad-supported games. |
