A study by Nielsen//NetRatings demonstrates that user-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top ten fastest growing Web brands in July 2006. The list comprises of MySpace, Google, eBay, ImageShack…. |
Nielsen//NetRatings has announced that user-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top ten fastest growing Web brands in July 2006.
Table 1: Fastest Growing Web Brands, July 2006 (US, Home and Work)
Among the top ten Web brands overall, MySpace was the No. 1 fastest growing, increasing 183 percent, from 16.2 million unique visitors in July 2005 to 46.0 million in July 2006. Google ranked No. 2, growing 23 percent, from a unique audience of 76.2 million to 94.0 million. eBay rounded out the top three, increasing 13 percent, from 51.1 million to 57.8 million unique visitors.
“MySpace is in a nearly unique position, because of its large audience base and its continued triple-digit growth,” said Gibs. “Only other popular user-generated content sites, such as YouTube, can rival it.”
Image hosting site ImageShack ranked No. 4 among July’s fastest growing Web brands, increasing 233 percent, from a unique audience of 2.3 million to 7.7 million. Heavy.com, a video-sharing site, took the No. 5 spot, increasing 213 percent, from 965,000 to 3.0 million unique visitors. Photo sharing site Flickr followed at No. 6, growing 201 percent from 2.1 million to 6.3 million unique visitors.
Top Ten Advertisers
The study also included the top ten advertisers for August 2006. Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions and e-mail. Impressions reported exclude house ads, which are ads that run on an advertiser's own or related property and co-branding relationships.
Thus the study in a nutshell provides information into user-generated content sites, platforms for photo sharing, video sharing, blogging and such. The study aims to help consumers evaluate the market share these companies hold in today’s world.
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